Tuesday, April 12, 2011

Most Interesting Man in the World


This youtube video is a collection of all the tag lines used with Dos Equis Beer campaign The Most Interesting Man in the World.



My friend showed me the commercials of the Most Interesting Man in the World. When I first saw these commercials I realized how powerful this campaign was. It is brilliant!! It gives personality to the brand and leaves everyone with a desire to drink something that the most interesting man in the world drinks. People's reaction will be "If he can have try to have an awkward moment just to see how it felt, then I want to drink the beer he drinks" The one liners are so original and outlandish that you can't wait to hear what comes next. I truly believe that this campaign will go down as a legendary campaign as did Think Small campaign for Volkswagen or the more recent Just Do It campaign for Nike.

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