Pamper Diaper

A very effective commercial spot that I recently saw was a Pamper Diaper commercial. The commercial featured different scenarios of babies and then later on facing these scenarios/problems as adults. The tag line: “Do what’s right for your baby’s development” One scenario included a mom telling her baby not too climb up the stairs. Then later on as an adult he was unable to climb any type of stairs because he never did it as a baby. Some scenarios included the swimming pool ladder, the steps in a work out class and many more. These scenarios were also comical and funny to watch which is effective with consumer popularity. One of the most important strategies of this campaign was that it put guilt on the mother. The commercial was shot in a way that made the mother at partial fault for their child’s dilemma as an adult. As he developed into an adult he was never able to complete these simple tasks, such as not being able to participate in a step work out class because of the steps. For mothers, their baby’s proper development is crucial. Therefore they will do anything for their baby to have the proper upbringing and develop properly and maturely. I believe that because mothers will do anything for their baby to be healthy and have a proper upbringing makes this commercial so effective. This commercial insinuates that Pampers diapers will ensure that a child will not face a dilemma like scared of the stairs a problem, their will have a proper development not only with their “potty skills” but in life in general. After seeing this commercial I realize how effective advertising can be. It can make a product seem essential and desirable at the same time. The commercial also attracts popularity, as it is hilarious and very relatable to evey human being, especially those in their target audience. The commercial creates a sort of short story and the every day consumer can relate to it because it reminds them of a problem they have overcome in the past, it reminds them of their youth, or the consumer can relate because they have a baby and are looking out for their best interest.